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  • Holiday Spirit Sparkles with Local Food, Drinks, Gifts and Events 12.12.16

    The holiday season is in full swing and Seattle is alive with the hustle and bustle of locals and visitors alike celebrating over festive food and drinks. Families and friends gather round Seattle’s memorable dining tables to enjoy Christmas and New Year’s with holiday menus, handcrafted cocktails, curated wine pairings, unique gifts and special events throughout the month.

    CHRISTMAS EVE: December 24

    Feast of Seven Fishes at Agrodolce



    Maria Hines’ Italian-inspired restaurant, Agrodolce, celebrates Christmas Eve with a long-standing Sicilian Christmas tradition, the Feast of Seven Fishes. The festive seafood feast is available in two different dining experiences to be enjoyed family-style: the three-course Feast of Five Fishes, $55 per person and the four-course Feast of Seven Fishes, $75 per person.

    The thoughtful menus include Spaghetti al Nero di Sepia with green elderberry capers, golden raisins and white anchovy; Steamed Penn Cove Mussels in a rich tomato saffron broth with preserved lemon and smoked eggplant; and Vanilla Poached Sylver Fishing Spot Prawns with seared endive, caramelized pear and crispy speck. For dessert, guests can indulge in a Tasting of Cookies including buccelatti, candied kumquat cannoli, pizzelle and semolina almond thumbprints. Each menu is offered with carefully-selected wine pairings for an additional $35 per person.

    The full menus can be viewed here. Seating for both menus will be from 4 – 8 p.m. To reserve, visit Agrodolcerestaurant.net or call 206.547.9707. Agrodolce is located in Fremont at 709 North 35th Street, Seattle.

    Cheer on the Seahawks with Elevated German Fare + Beers at Altstadt



    Seahawks fans are invited to ramp up their Christmas spirit and the spirit of the 12s at Altstadt for the big Christmas Eve Seahawks game against the Arizona Cardinals! Just blocks from CenturyLink Field, ticket holders can imbibe pregame and those looking for a festive place to watch the game will feel right at home. Reinvented German fare for the game includes Sausage Plates with classically prepared sauerkraut, mustards, ketchup and pomme frites; Käsespätzle tossed in Beecher’s cheese, caramelized onions and pretzel breadcrumbs; and Brezels – traditional soft pretzels with Jacobsen salt and housemade spicy mustard!

    Guests will be shouting “Go Hawks!” with a frosty brew (or two!) in hand from Altstadt’s extensive German imports and local German-style beers.

    The full dinner menu can be viewed here and the beer menu here. Visit altstadt.com or call 206.602.6442. Altstadt is located in Pioneer Square, walkable to the sports stadiums, at 209 1st Avenue S, Seattle.

    Celebrate Christmas Eve with a Five-Course Tasting Menu at Miller’s Guild



    Chef Jason Wilson has put together a five-course tasting menu complete with luxurious add ons for a memorable Christmas Eve feast. Dinner begins with Miller’s Guild’s own housemade pickles, crudités and charcuterie. Then, a seasonal Dungeness Crab Wedge salad with bacon, apple and a creamy lemon basil dressing or a heartier Roasted Squash salad with ancient grains, pear and chicory with pomegranate vinaigrette. The main courses enjoy time on the restaurant’s signature wood-fired grill, including Roasted Black Cod with Roasted Black Trumpet Mushrooms or for the carnivore, Smoked Porchetta with chestnut, thyme and roasted garlic. Don’t forget dessert – Not So Classic Boozy Fruit Cake or Dark Chocolate Bombe. A la carte menu additions include Seared Foie Gras with Coffee Flour granola and poached cranberry.

    The five-course tasting menu is $115 per person and can be viewed here. To reserve, visit millersguild.com or call 206.443.3663. Miller’s Guild is located downtown at 612 Stewart Street, Seattle.

    Delight in Seattle’s Best Views at Ray’s Boathouse and Cafe



    This Christmas Eve, families can gather together and bask in the breathtaking backdrop of Shilshole Bay and the Olympic Mountains while enjoying fresh, flavorful seafood and more at Ray’s Boathouse and Cafe. Along with an impressive regular menu, The Boathouse will offer a special three-course Christmas Eve dinner with expertly crafted options including Dungeness Crab Cocktail with butter lettuce, roasted tomato, cocktail sauce and lemon aioli; Oven Roasted Turkey with chestnut-herb stuffing, whipped potatoes, cranberries, glazed carrots, green beans and gravy; and for dessert, Pumpkin Pie with Olympic Mountain vanilla ice cream.

    The Cafe will be serving the regular menu, including local favorites such as Dungeness Crab Cakes and Pacific NW Sablefish in Sake Kasu with Jasmine rice, grilled bok choy, honey-soy and scallion oil.

    The Boathouse three-course menu is $55 per person. Reservations are strongly recommended for both the Boathouse and Cafe and are available from 2 – 8 p.m. in the Boathouse and 11:30 a.m. – 8 p.m. in the Cafe. Boathouse reservations can be made by calling 206.789.3770 or visiting rays.com. Cafe reservations can be made by calling 206.782.0094 or visiting rays.com. Ray’s Boathouse and Cafe are located in Ballard at 6049 Seaview Avenue NW, Seattle.

    Christmas Eve Tasting Menu at Eden Hill



    Chef Maximillian Petty presents a nightly tasting menu that has become the reason that many people head to Eden Hill. Christmas Eve is no different with an $80-$90 tasting menu featuring dishes created for the special holiday. A hyper-local menu leaves the guest with day-of menu selections, but a festive, a la carte Whole Roasted Jidori Chicken will be available family-style.

    Reservations can be made in the dining room and at the bar on Christmas Eve. To reserve, call 206.708.6836 or reserve online at edenhillrestaurant.com. Eden Hill is located in Queen Anne at 2209 Queen Anne Avenue, Seattle.

    It’s the Most Wonderful Time of the Year with Christmas Eve Specials at RN74





    Alongside RN74’s classic, French-inspired a la carte menu, talented Chef Ben Godwin brings exquisite, French-infused Christmas Eve specials for holiday diners to revel in. The regular dining room menu will be served alongside Christmas Eve specials including Foie Gras and Armagnac Parfait with spiced fig, sauternes and brioche; Whole Roasted Duck with chestnut stuffing, cranberry and orange compote and Pain d’epice; and for something sweet, RN74 offers Christmas Pudding with eggnog custard and mulled winter berries.

    Dinner can be viewed here and is available from 5 – 10:30 p.m. Reservations can be made by visiting michaelmina.net or by calling 206.456.7474. RN74 is located downtown at 1433 4th Avenue and Pike Street, Seattle.

    A Gorgeous Farm-to-Table Holiday Dinner at Tilth





    Chef Maria Hines has sourced the Northwest’s best seasonal, locally sourced ingredients to create a special Christmas Eve dinner menu at Tilth. The four-course prix fixe menu offers gorgeous, yet comforting holiday classics including Red Beet Tartare with herb salad, walnut and truffle vinaigrette; Root Vegetable Soup with porcini conserva, apple puree and kale crisp; Smoked Heirloom Bean Cassoulet topped with sourdough crumbles; and Aspen Hollow Lamb. The deliciousness continues with desserts such as Theo Chocolate Ganache Cake with chocolate cookie and cocoa cream or Pumpkin Crème Brulee.

    Dinner is offered from 4 – 9 p.m. on Christmas Eve for $80 per person with an additional wine pairing for $50. The full menu can be viewed here. Reservations can be made by visiting tilthrestaurant.com or by calling 206.633.0801. Tilth is located in Wallingford at 1411 N 45th Street, Seattle.

    Eat, Drink and Be Merry with Young American Ale House’s All-Night Happy Hour





    Young American Ale House, award-winning Chef Maria Hines’ newest venture, will be serving its all-new happy hour menu from 4 – 10:30 p.m. this Christmas Eve. Hungry guests looking to meet up with friends or take the family out can sink their teeth into Young American’s punched-up Poutine with beef fat fries, cheese curds and Gruyere gravy; Organic Chicken Wing Confit with drunken hot sauce, whipped blue cheese and giardiniera; or for some lighter fare, a Marinated Kale Salad drizzled with creamy oregano vinaigrette, then topped with almonds and cheese curds. Happy hour prices start at $4.

    Friends and family can imbibe with a round of specially-priced craft cocktails, starting at $5, shaken or stirred by Young American’s expert bartender team. Options include The Pioneer with vodka, syrup of the day, lemon and soda; Sazarac with rye, Peychaud’s Bitters and absinthe rinse; and $2.50 Rainer Draft!

    The full menu can be viewed here. Visit mariahinesrestaurants.com or call 206.706.2977 for more. Young American Ale House is located in Ballard at 1744 NW Market Street, Seattle.

    CHRISTMAS DAY: December 25
    A Stress Free Christmas Day Feast at Ray’s Boathouse and Cafe




    Ray’s Boathouse and Cafe, Seattle’s top seafood restaurant, invites friends and families to celebrate Christmas without the added stress of preparing a grand holiday meal. In the Boathouse, guests can enjoy a beautiful Christmas-inspired three-course menu with seasonal offerings such as Butternut Squash Soup with fried sage and crème fraiche; Spice Rubbed Prime Rib of Beef with whipped potatoes, Brussels sprouts, broccolini, bacon and demi-glace; and Pumpkin Pie with Olympic Mountain vanilla ice cream for $55 per person. The regular Boathouse menu and full children’s menu will also be available.

    In the Cafe, guests will delight in Ray’s signature Christmas Day Buffet including seasonal salads, Northwest Antipasto, Butter Whipped Washington Russet Potatoes, a fresh seafood buffet with Half Shell Oysters, Peel and Eat Prawns and Alaskan Snow Crab, Oven Roasted Turkey with all the trimmings, Roast Prime Rib of Beef, fresh seasonal vegetables, an indulgent dessert table and more! The holiday buffet is available for $55 per person, $20 for children ages five –11 and free for children under five.

    Reservations are required for both the Boathouse and Cafe and are available from 2 – 8 p.m. in the Boathouse and 12 – 8 p.m. in the Cafe. Boathouse reservations can be made by calling 206.789.3770 or visiting rays.com. Cafe reservations can be made by calling 206.782.0094 or visiting rays.com. Ray’s Boathouse and Cafe are located in Ballard at 6049 Seaview Avenue NW, Seattle.

    NEW YEAR’S EVE: December 31
    Order a Special Osechi-Ryori from I Love Sushi for the New Year





    There are many New Years traditions in Japan, but one of the most delicious traditions is the eating of the Osechi-Ryori. A three-tiered lacquered box that holds colorful dishes featuring food preserved with vinegar, sugar or dried so the food can last a few days, in the true style of Japanese culture. Each item serves as a symbol or wish for the coming year.

    I Love Sushi is offering guests the special opportunity to order an Osechi Ryori. Beautifully prepared dishes include Roasted Wagyu Beef, Grilled King Crab, Soy Marinated Salmon Roe, Simmered Pine Mushroom with Dried Bonito and Chicken Teriyaki. Each Osechi-Ryori is offered at $350.

    Orders can be placed until December 24 for pickup on Dec 31 1 – 4p.m. Please call 425.455.9090 or visit the restaurant to reserve an Osechi-Ryori. I Love Sushi is located at 23 Lake Bellevue Drive, Bellevue.

    Toast to the New Year with Elevated Holiday Fare and Sparkling Wine at Miller’s Guild




    This New Year’s Eve, Chef Jason Wilson’s wood-fired craft cooking restaurant, Miller’s Guild, presents a gorgeous four-course holiday menu worth celebrating such as Dry Aged Steak Tartare with truffled hollandaise; Wood Grilled Prime Rib with peppercorn sauce, horseradish yuzu kosho aioli; Parmesan Thyme Potato Gratin; and for dessert, Meyer Lemon Curd with cranberry, citrus trifle and preserved cherry and meringues.

    The four-course tasting menu is available for $125 per person including a celebratory glass of sparkling wine. To reserve, visit millersguild.com or call 206.443.3663. Millers Guild is located downtown at 612 Stewart Street, Seattle.

    Say Farewell to 2016 on the Waterfront at Ray’s Boathouse and Cafe




    Ray’s Boathouse ends 2016 deliciously with elegant surf and turf specials alongside the regular menu overflowing with other seafood and warm winter classics. Raise a glass to the New Year on the waterfront with an elegant glass of wine or a handcrafted cocktail, such as Ray’s Classic Martini or the Professional with Old Overholt rye whiskey, aged rum, Aperol and Scrappy’s orange bitters.

    The Boathouse will be open from 4 – 9 p.m. and reservations can be made at 206.789.3770 or rays.com. The Cafe will be open from 11:30 a.m. – 8 p.m. serving the regular menu. Cafe reservations can be made at 206.782.0094 or rays.com. Ray’s Boathouse and Cafe is located in Ballard at 6049 Seaview Ave NW, Seattle.

    Count Down to the New Year at Eden Hill




    Ring in the New Year at Eden Hill with a special seven-course tasting menu of Restaurant Milestones. Eden Hill’s first 15 months has humbly enjoyed critic praise and accolades, and Chef-owner Maximillian Petty notes these significant events through food, including his James Beard Foundation nomination, critic reviews, the diverse summer dinner series, the first anniversary and his recent trip to Dubai. His menu will receive his thoughtful Avant Garde touch featuring special ingredients that arrive at his doorstep in the days leading up to the big night. Specially selected wine pairings will increase the tasting pleasure.

    Chef Maximillian has set his final course – A Chocolate Ball Drop inspired by the famed New Year’s Eve ball that drops in Times Square, New York City. Diners can break the hollow chocolate ball on their plate, releasing beautiful edible glitter reminiscent of a New Years Eve fireworks show.

    The tasting menu is $100 with optional wine pairing. Reservations for New Year’s Eve can be made in the dining room and at the bar until 11 p.m. To reserve, call 206.708.6836 or reserve online at edenhillrestaurant.com. Eden Hill is located in Queen Anne at 2209 Queen Anne Avenue, Seattle.

    A Festive French-Inspired Holiday Tasting Menu + Vegetarian Option at RN74




    Greet the New Year with a tasting menu that beautifully blends French and American cuisine paired with specially selected wines from RN74’s curated cellar. Holiday offerings include Charentais Melon Sorbet with almond cream and caviar; Squab with foie grass, huckleberries and smoked parsnip accompanied by W.T. Vintners Syrah ‘Destiny Ridge’ Horse Heaven Hills; and Filet Mignon en Croute drizzled in a bernaise sauce with heirloom carrots and ox tongue paired with Cadence ‘Cara Mia’ Camerata. Tarte Citron with bitter chocolate completes the meal.

    RN74 also offers a vegetarian tasting menu with sophisticated, modern dishes including Carnaroli Risotto bathed in brown butter and white alba truffles; Salt Baked Celeriac en Croute with mushroom duxelle, heirloom carrot and bernaise; Agnolotti with eggplant, preserved tomato and parmesan; and Artichoke with sunchoke, celery, hazelnut and bergamot.

    Reservations for the first seating, five-courses, are available from 5 – 6:45 p.m., $95 per person, $80 per person for the vegetarian option. Second seating, six-courses, runs from 7 – 10:30 p.m., $125 per person, $100 per person for the vegetarian option. Reservations can be made by visiting michaelmina.net or by calling 206.456.7474. RN74 is located downtown at 1433 4th Avenue and Pike Street, Seattle.

    An Elegant, Celebratory New Year’s Eve Dinner at Tilth




    Chef Maria Hines welcomes guests to celebrate New Year’s Eve in style with a seasonally-inspired New Year’s Eve dinner menu at Tilth. The four-course prix fixe menu offers elegant, celebratory holiday offerings including White Sturgeon Caviar with deviled egg, crème fraiche and chervil; Rabbit Rillette with house pickles, saba and brioche; Seared Weathervane Scallop with Brussels sprouts, cauliflower and bacon; and more! Guests can indulge in decadent desserts including Cashew Cheesecake with walnut, huckleberry and sorrel while counting down to midnight. 

    Dinner is offered from 4 – 9 p.m. for $80 per person, with an additional wine pairing for $50. The full menu can be viewed here. Reservations can be made by visiting tilthrestaurant.com or by calling 206.633.0801. Tilth is located in Wallingford at 1411 N 45th Street, Seattle.

    Ring in the New Year with Young American Ale House’s All-Night Happy Hour




    Young American Ale House, award-winning Chef Maria Hines’ newest venture, will be serving its all-new happy hour menu from 4 – 10:30 p.m. this New Year’s Eve. Those looking to celebrate 2016 coming to an end can chomp on Young American’s Skagit River Ranch Pork Sliders with kohlrabi slaw, barbeque sauce and steam bun; Cheddar Scallion Hush Puppies with remoulade, cornmeal and preserve lemon; or for some lighter fare, Smashed Cucumber with sesame vinaigrette, peanut and cilantro. Happy hour prices start at $4.

    Friends and family can imbibe with a round of specially-priced craft cocktails, starting at $5, shaken or stirred by Young American’s expert bartender team. Options include Barely Legal with lemon, lavender and cava; Sidecar with brandy, lemon and orange liqueur; and $2.50 Rainer Draft!

    The full menu can be viewed here. Visit mariahinesrestaurants.com or call 206.706.2977 for more. Young American Ale House is located in Ballard at 1744 NW Market Street, Seattle

    NEW YEAR’S DAY: January 1
    Kick-off the New Year at Ray’s Boathouse and Cafe




    Ray’s Boathouse and Cafe invites guests to refuel and recover from New Year’s Eve festivities in the Cafe from 11:30 a.m. – 9 p.m. and in the Boathouse from 5 – 9 p.m. Diners can kick off the New Year in Ray’s Cafe with the popular Ray’s Bloody Mary with house-infused garlic vodka, classic Dmitri’s spicy bloody mix, spicy salt rim and house smoked salmon or the Good Catholic with Jameson Irish whiskey, St. Elizabeth Allspice Dram, vanilla cream, Café Vitta coffee and a dollop of whipped cream paired with Ray’s Seafood Salad or Blackened Salmon Tacos with flour tortillas, cabbage, pico de gallo, cilantro chipotle sour cream and roasted salsa.



    In the evening, guests can head to the Boathouse for succulent menu items such as, Butter Poached Maine Lobster Tail with Tarragon, garlic, ginger, Brussels sprouts, house smoked bacon and Old Bay fried potatoes or start the New Year on the right foot with lighter options such as Grilled Prawns that are spice rubbed and include a fennel-radish salad and chili sauce.

    Boathouse reservations can be made at 206.789.3770 or rays.com. Cafe reservations can be made at 206.782.0094 or rays.com. Ray’s Boathouse and Cafe is located in Ballard at 6049 Seaview Ave NW, Seattle.

    CULINARY EVENTS + TO-GO OPTION: December
    Spread Holiday Cheer with Cook-offs and Cooking for a Cause at Blue Ribbon Cooking




    Blue Ribbon Cooking on Lake Union provides friends, families, companies and other groups with two unique, exciting options for holiday party experiences, available throughout December and January.

    Beginner chefs and kitchen experts alike will enjoy Blue Ribbon’s Iron Chef cooking competition which has guests compete in teams to create the most delicious dishes of the night, then sit down at a lakeside table to enjoy the meal together. Those looking to make a difference this holiday season can book a Cooking For a Cause event and prepare a meal for a local shelter that Blue Ribbon will deliver while guests sit down to dinner.

    Blue Ribbon is located at 2501 Fairview Avenue E, Seattle. Blue Ribbon operates venues in Lake Union, Capitol Hill, Fremont, University District and Auburn, as well as provide offsite catering. Call 206.328.2442 or visit blueribboncooking.com to book an event.

    Bring Home the Holidays with One of Tilth’s Most Requested Dishes




    For those who prefer to celebrate the holidays in the comfort of home, Chef Maria Hines is offering Tilth’s Smoked Heirloom Bean Cassoulet to go. The smoky, delicious dish is vegetarian, but has been a long-time guest favorite of carnivores and vegetarians alike. The hearty, winter favorite features locally foraged mushrooms, truffle butter, and bread crumbs. Cassoulet to-go is $29 per person.

    Pre-order two days in advance and pick up at Tilth. Instructions on how to heat and serve the dish are included. Call Tilth to order at 206.633.0801.

    SHOPPING AROUND SEATTLE: December
    Heat-up the Holidays with Homemade Hot Sauces from Casco Antiguo




    Pioneers Square’s authentic Mexican Restaurant and Cantina, Casco Antiguo, offers homemade hot sauces that are a fun stocking stuffer this holiday season for the heat fanatic. Created and bottled in house with fewer than five ingredients, no preservatives and all natural, these hot sauces vary on the heat scale and come in five different flavors.

    The Classics
    Pina – pineapple and Habanero peppers, garlic, spices, vinegar and salt – Sweet & Spicy.

    Red Chili – Fresno peppers, garlic, spices, vinegar, salt – Medium Spice.

    Serrano – Serrano peppers, garlic, spices, vinegar, salt –Medium Spice.

    Habanero – Habanero peppers, garlic, spices, vinegar, salt – Spicy.

    Purchase the above sauces separately for $8 or select the holiday gift-set of three for $20.

    Seasonal Sauce
    Hawk Sauce – a beautiful blue and green sauce made with green apple, blueberry and habanero hot sauce – a delicious gift for diehard Seahawks fans. $10.



    Hot sauces can be purchased at the restaurant or by visiting cascoantiguoseattle.com. Casco Antiguo is located in Pioneer Square at 115 Occidental Avenue S Seattle.

    Shop Small with Ethnic Seattle




    Generating greater awareness of the small minority and immigrant owned businesses, Ethnic Seattle is hosting an online market of unique, local, ethnic gift packages for under $100. A small sampling of participating Ethnic Seattle businesses and packages include:

    International District Food Tour – Tickets to a guided food tour with stops at hidden restaurants and foodie hideaways featuring the best in ethnic cuisine. ($65)
    Vita Tea Leaf Sampler Basket – A special flower and herbal tea basket: lychee, coconut, rose, and mint and a tea brewing pot. ($38)
    Essential Ingredients for Pho – Huong Binh’s famed pho recipe, ingredients, and gift certificate for Vietwah Supermarket for additional groceries needed to complete the recipe. ($50)

    Packages are available for online ordering at shopsmallseattle.com 

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  • New Clients 2016! 07.22.16

    Our clients impress us everyday! We’re lucky to work with such an amazing group of chefs, business owners, entrepreneurs, aestheticians, fitness instructors, retail experts and more! The creative minds and business acumen are admirable, and part of why we love our job!

    This summer, we’ve been able to engage even more, telling stories and working with more local businesses to create an impact. Each partner brings a unique, impressive concept to the table and we are honored to be part of their team.

    It’s been a busy year, but we’ve welcomed these great new clients in 2016. Check them out!

    Audi Seattle
    Audi Seattle
    Audi Seattle has been a fixture in Seattle’s University of Washington District since the late 1950’s. With their long, successful history of distributing luxury vehicles in WA, Audi Seattle has continued to grow, becoming one of the finest dealerships in the Northwest.

    Facial Massage
    Honey Skin Spa
    Honey Skin Spa is an intimate, boutique spa in the heart of Madison Valley offering decadent, effective facials tailored to guests’ specific skin needs, and resulting in beautiful, vibrant, glowing skin.

    unspecified-1
    I Love Sushi
    For 30 years, I Love Sushi on Lake Bellevue has offered premium Japanese cuisine and sushi created by their talented team of chefs who use fresh fish from the best Japanese fish markets and local waters.

    Mama's Cantina
    Mama’s Cantina
    From the ashes of Seattle’s oldest and most beloved Mexican restaurant, Mama’s Cantina warmly welcomes the people of Seattle back to 2nd Avenue and Bell Street! Indulge in the traditional flavors of Mexico City remixed with inspiration from LA’s vibrant Mexican food scene.

    unspecified-4
    Rickshaw Chef
    Rickshaw Chef is a new, innovative service, founded by Taylor Hoang of Pho Cycle and Ethnic Seattle that allows customers to receive fresh, healthy, Asian dinners delivered right to their doorstep! This convenient service is perfect for the busy family, business professional and everyone in between.

    Whisk
    Whisk
    Located on Bellevue’s Old Main Street, Whisk is a locally owned, independent retailer with a curated selection of kitchenware, bakeware, barware and unique tabletop serving pieces for everyday entertaining. Whisk also hosts an impressive selection of cooking classes, from sweet to savory, lead by a talented team of chefs with diverse culinary backgrounds.

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  • Evado PR Internship Program 12.10.12



    Are you quick on your feet, smart, detail oriented and results-driven? Then you might be a great intern candidate at Evado PR!

    We are scouring high and low for students and recent grads that would be a great addition to our team. Our internship program is hands-on and you’ll be given the opportunity to prove yourself while improving your skill set. If you have a passion for food, fashion, retail and helping make great things happen, then email us for more information on our internship program at internship@evadopr.com.

    We want to hear from you!

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  • Evado PR on Women Owned Business list! 05.04.11

    Happy clients equate to the good life in our biz, but the icing on our cake this week is Evado PR’s inclusion in a list of ten Seattle-area women owned businesses! We are thrilled and honored to be named to this list of prestigious women in the area. Thanks for giving us a nod with these inspiring trailblazers, fashionistas and creative divas!

    Junebug Weddings@junebugweddings
    Christy Weber, Blair deLaubenfels & Kim Bamberg, Co-Founders – www.junebugweddings.com

    Girl Power Hour @girlpowerhour
    Darnell Sue, Founder – www.girlpowerhour.com

    Swink Style Bar @swinkstylebar
    Natalie Angelillo, Co-Owner & Jacquie Byrne, Co-Owner – www.swinkstylebar.com

    Crave Company @craveseattle
    Melody Biringer, Founder – www.thecravecompany.com

    Seattle Woman Magazine @seattlewomanmag
    Marianne Scholl, Publisher & Editor – www.seattlewomanmagazine.com

    Molly Moon Ice Cream @mollymoon
    Molly Moon, Owner – www.mollymoonicecream.com

    Dry Soda @drysoda
    Sharelle Klaus, Founder – www.drysoda.com

    Julep Nail Parlor @julepnailparlor
    Jane Park, Founder – www.julep.com

    Luly Yang @lulyyangcouture
    Luly Yang, Founder – www.lulyyang.com

    Evado PR@evadopr
    Heather Jensvold & Lauren Fior, Partners – www.evadopr.com

    Thanks, Go Girl Academy!

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  • Looking to Get into PR? Tips on How to Sell Your Skills 04.06.10

    The Puget Sound chapter of PRSA asked Evado PR to speak at its annual PRSSA Jumpstart event, which took place this past weekend at Seattle Pacific University. We were excited to be part of Jumpstart since we value professional development and want to help in any way we can to prepare the next generation for success. Our topic, “How to Sell Your Skills,” aimed at helping students and those transitioning into the field learn how to turn their existing experiences into assets that PR teams need. We put our heads together and came up with a list of the top skills we look for in entry level candidates or those looking to break in. If you couldn’t make it to the event, here is our tip sheet for you (with a bonus added on):

    1. Pitching: Pitching news stories to media is a mainstay of PR. Be prepared to discuss how you understand the concept of pitching someone to reach a business goal, and provide an example for how you executed it successfully in the past. Even if you haven’t reached out to media previously, other relevant examples could be in sales, marketing, fundraising, or business development. For one of our partners, she was able to break into PR years ago by explaining to her interview panel that pitching media requires the same skills as convincing doctors that referring patients to her company’s medical facility was a must!

    2. Networking: Everyone has heard, “it’s not what you know, it’s who you know,” and it couldn’t be more true in PR. Strong and meaningful relationships that rely on merit and sincerity are essential in getting that job and professional growth, whether it is relationships with your clients, friends that can evangelize your clients, or media contacts that spin the message to the public. Look deep within your network for these contacts and continue to grow the list of contacts by getting out there and meeting people at industry events, networking events, tweet-ups, etc. Become connected and engaged in the community and the industry to become an expert in your field.

    3. Project Management: PR is often affiliated with fun. And fortunately for us, we enjoy what we do. Meaningful campaigns require a lot of organization, the ability to prioritize, track every last detail and execute. Tell us about a time when you managed a project from start to finish, understood the limitations you were working with and brought your wherewithal to deliver a triumphant campaign. The term “workback schedule” might be a good place to start.

    4. Writing Skills: Writing is essential in PR but you don’t need years of journalism experience or a Masters in English to succeed. However, being able to write a cohesive, grammatically correct, and thoughtful email, press release or letter, free of errors is expected. Bring a portfolio of your best work that represents your writing style and ability. If you’ve never written a press release or media alert, write a sample one to show your skills and interest in PR. Also familiarize yourself with the Associated Press style by picking up an AP Stylebook, which explains the writing rules that journalists live by. All media materials should be written as such.

    5. Verbal Skills: Good verbal skills are also an important attribute in PR. From answering phone calls as an intern or account coordinator, to working your way up to running client meetings and presenting proposals – your verbal skills can make or break it to the client and either help or hurt your media relationships. In the PR industry you need to be able to verbally deliver to the client or media person a clear and concise message either in person or on the phone. Everyone’s likely taken a speech class or given a presentation, so if you feel your skills are not up to par or you are just out of practice, try speaking or presenting something in front of friends to get comfortable speaking to a group.

    6. Creativity: PR is known for its creativity and out-of-the-box ideas; those strong promotions that have created a difference and moved the bottom line. Everyone is creative in some sense and you’ve applied that creativity in school and/or work. Demonstrate examples of your creativity coupled with strategy that moved a specific goal forward and created a meaningful impact!

    7. Social Media: Social media is revolutionizing the way companies and its PR departments reach customers and its publics. If you’re not using social media, start; Mashable.com is a great site to get you going. If you’ve been using it, share an example when you’ve mobilized the public to act and/or spread the word due to your social media savvies.

    8. Tech Competency: College students are usually up to par on computer knowledge, but to stand out amongst the crowd make sure to include any special areas of expertise on your resume and during your interview like InDesign or Photoshop. Your early PR years will be spent mostly creating media lists and calculating PR values in Excel so it is important to know the program inside and out so you can hit the ground running. Thorough knowledge of PowerPoint can also be an asset as it allows you to assist in creating presentations and being a resource for the company. If you need to brush up we recommend taking a class on Excel or Microsoft Office to get back in the game!

    Bonus: Details: Details can make or break a promotion, an event or a newsworthy story. Whether a visual merchandiser that can apply your attention to detail to PR, or a journalism student that fact checks until exhaustion, the details often take the most time, but attention to detail is at the core of PR.

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  • What is an Evado? 03.26.10

    “What is an Evado?” As you can imagine, this is the most common question we’ve received. Evado is not a noun, not a thing, not a dance, nor a tricky combination of our names. After Googling for days, trips to the public library, meeting with brand consultants, and even pirate name generators… we found our name on a Latin language website and were thrilled we didn’t have to settle on Blunt Force Dagger, as the pirate website suggested. Evado caught our eye because it embodies our work ethic, results-driven philosophy and the core of our business practices. When translated into English, evado means: Results, to go forth, take action, proceed. We loved it!

    Being the detail oriented pr pros that we are, we had to verify the meaning and check our facts. Thus, on a dark and stormy Seattle eve, in a coffee shop buried deep within a U-District alley, the meaning of our name was verified by the University of Washington Department of Classics (a $20 bill may or may not have been slid across the table at this time). All of this translating also led us to our company tagline, since it is what we do: Translating PR Into Results.

    Now that you know a bit more about us, we want to get to you know you too! Leave us comments on this page, become a fan at facebook.com/evadopr and wall it up, follow us @evadopr and we’ll get you back, and sign-up for our email announcements via the “go” button above so we can send you invites and see you (like actually see you, in person!) at events. We’ll send you some fun fodder too. We look forward to the good times ahead and getting to know you along the way.

    – Heather + Lauren

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